This time through, we redesigned a poster for a performance of "The Wizard of Oz". We used contrast, alignment, repetition, and proximity. I used contrast to make the fonts stand out. Contrast is important when trying to catch your reader/customer's attention. I used mainly black and white, because it went fairly well with the color scheme, and the white stroke made the black font stand out. Contrast is always present in good posters or advertisements.
We also used alignment. Alignment is how the words/graphics line up with the other words or graphics. It is typically used to tidy up your work and make it look neater or more professional. The main alignment I used was left to make everything neater, but still pop out. Alignment is important because a messy poster never looks good.
Repetition also plays a big part in graphic design. Things just look cleaner. There's a certain sense of familiarity that comes with repetition, and it's just satisfying for some reason. The way I included repetition was by using one font for smaller, less important words, and one for the ones that needed to catch the eyes of potential viewers.
The last thing we needed to use is proximity. Proximity is where things are placed in relation to each other. Like alignment, it is important to make your works look clean and organized. I used it by making sure things weren't too close or too far away from each other. Ideally, designers need to find that perfect median.
